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Phox Water v. Brita

Phox Water v. Brita

As the popularity of the Phox Alkaline Filter continues to grow, increasing numbers of people are keen to find out what makes our product unique. A recurring theme that people often want clarification on is how the filter compares with other popular water filtration products on the market. We thought it was important to set out in this latest blog post how the Phox Alkaline Water Filter differs to a Brita filter, as this is probably the most common question we receive from our customers.

The most notable difference between a Phox Filter and a Brita filter is that Brita filters are not alkaline. This is where the two products are fundamentally different. A Brita filter does not aim to enhance the pH level of the water, not offering the health benefits associated with alkaline water consumption that you receive with a Phox alkaline water filter. Comparing the filters on this basis is like comparing a standard definition and a high definition television. One of these TV’s has different ‘filters’ (if you like) therefore providing a higher quality picture. To the same degree, a Phox filter has extra layers which enhance the pH level and quality of your water.

Brita’s ‘Maxtra’ technology is a two-stage activated carbon process, whereas Phox’s filtering process is five-stage activated carbon technology. This does mean that the two products have two layers in common. Brita jugs only have an activated carbon layer and an ion exchange resin layer. Along with these two features, a Phox filter has three other layers; non-woven fabrics, alkaline mineral balls and infrared energy balls. Each of these layers provide their own unique improvement to the standard of the drinking water.

One of these unique differences is the removal of lead and copper from your tap water. In houses built prior to 1970 the pipes are likely to be made of lead which can leach into the supply that comes through your tap. This is extract from a ‘Lead in Water’ publication from DWR Cymru highlights the issues that lead consumption can have:

“Short-term exposures to high levels of lead can cause a metallic taste in the mouth and symptoms of abdominal pain, sickness, loss of appetite, low blood pressure, kidney and liver damage.

Longer-term exposures can cause headaches, irritability, tiredness, muscle fatigue and can damage a child’s developing brain. Pregnant women and young children are more sensitive to lead than adults.”

A Brita countertop filter does not confirm that it makes any attempt to remove lead in it’s filtration process. This accentuates the difference in the level of purification provided by a Phox Alkaline Water Filter and a Brita filter.

Not only are there notable differences in the aims and quality of each filter, there is also a substantial price difference. A replacement Brita filter lasts around 4 weeks or 100 litres of filtration. The cost of an individual filter even as part of a 6 pack of replacements is £5.13, meaning that each litre of filtered water from Britain costs 5p. A Phox replacement filter on the hand, costs £8.99 but lasts for 8 weeks or 350 litres. This works out at just 2.5p per litre, less than half of the cost per litre of a Brita filter.

Hopefully the information provided throughout this blog post goes some way to answering questions regarding the differences between Phox and Brita filters. Phox’s 5-stage activated carbon process gives you a more comprehensive level of filtration, removes more contaminants and ensures a better quality of drinking water.