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21 Amazing Benefits of Filtered Water

21 Amazing Benefits of Filtered Water

If you think that your tap water can't be improved then this article isn't for you. In 2016, only 38% of participants said that 'tap water is good quality in terms of taste and smell' in the Consumer Council for Water's Attitudes to Tap Water Report.

Despite the comparatively good standard of drinking water we have available it still has several impurities. In the case of tap water, odours, heavy metals and cleansing chemicals such as chlorine can remain present, causing unpleasant smells and tastes. In addition to these drawbacks, there can be adverse health affects associated regular consumption of water which inhabits these contaminants. We have also seen in various water crises that tap water is never 100% reliable. 

You may think bottled water is the ideal solution, however, the cost of this both to your finances and the environment means that the best way to ensure your drinking water is of an adequate standard is to invest in a countertop water filter.

Here are 21 benefits you can access with filtered water:   

  1. Eliminate Tap Water Odour

Do you ever turn on the kitchen tap in a bid to rehydrate yourself only to baulk at the odour emanating from the water? Tap water is treated with a range of chemicals and is exposed to heavy metals which give it that unpalatable smell and taste that make it almost unbearable.

The potency of this odour can vary depending on the water quality in your area but one of the best benefits of filtered water is that you can make this odour thing of the past and give yourself clean drinking water. 

  1. Remove Chlorine

Chlorine is the most common cleansing chemical used to treat water supplies in the UK. While chlorine is vital to remove dangerous bacteria and diseases from the water, the tiny proportion that remains can contribute to that tap water odour we’ve already discussed.

The US Council of Environmental Quality once found that cancer risk was 93% higher among those who were exposed to chlorinated drinking water.

The World Health Organisation also found an increased risk of bladder cancer among populations drinking chlorinated water versus those not exposed to chlorinated water over half of their lifetimes.

  1. Save Money on Bottled Water

Drinking bottled water has become popular culture in the recent decade. The explosion of the fitness industry has coincided and aided the growth of people consuming a lot more bottled water. While this is positive from a public health perspective because people are increasingly opting for water over fizzy soft drinks, it is still needlessly expensive.

Bottled water can be up to 30x more expensive than water from a filter. Whether you’re buying it by the crate or religiously buying a bottle per day, you are massively overspending compared to the price per litre you receive from a water filter. This financial benefit of filtered water not only saves you money but gives you the same revitalising taste you expect from bottled water, straight from your tap.

RELATED: NEW UK Bottled Water Statistics 

  1. Reduce Plastic Footprint

The biggest problem with the surge in the bottled water market is that it’s ruining the environment. 1,000,000 plastic bottles are sold around the world every minute and less than half of the 480 billion plastic bottles sold in 2016 were properly recycled. It requires 17 million barrels of oil every year to produce the level of plastic bottles currently being consumed globally, and the amount of plastic produced each year is now the same weight as humanity!

Commentators suggest that the plastic crisis could soon be as a big threat as global warming to the future of the planet. A water filter allows you to get rid of the need for single-use PET plastic bottles for good. What better benefit of filtered water could there be than saving the planet?!

Alkaline Water Filter

  1. Remove Heavy Metals

Another common contaminant in tap water supplies is heavy metals. Quantities of mercury, lead, arsenic and dioxins, to name but a few, have all been found present in water supplies across the UK. Despite the fact that these are only found in small concentrations, the true extent of the implications of consuming them through water remain unclear. Lead, for example, is known to be extremely harmful and has been linked to a range of health problems in humans. A 2011 Clinical Biochemistry study found a link between postnatal lead toxicity and the development of autism. Other studies have also linked lead exposure to prostate problems in men and reproductive issues for both men and women.

  1. Enhance Hydration

The key improvements a water filter can make to your drinking water quality are not limited to simply removing contaminants. Depending on the quality of the filter, your water can be enhanced to the point where you actually receive a much higher level of hydration than you would from standard tap water.

A 2010 study in the Journal of the International Society of Sports Nutrition found that drinking mineral-based alkaline water improved the hydration levels of a group who consumed it over a 2-week period better than a control group who were given non-mineralised ‘placebo’ water. Alkaline filters can enhance the mineral content of your tap water along with improving its pH level meaning a far superior level of hydration than basic tap water.

RELATED: 5 Effects of Not Drinking Enough Water 

  1. Improved Digestion

Water with an enhanced mineral content can also aid in improving your digestion. As stated above proper hydration you can gain from a water filter makes it easier for your body to transport minerals and nutrients throughout your body. Gaining this optimal level of nutrients not only makes you feel better but also helps digest soluble fibre making the whole digestion process much simpler.  

  1. Reduce Acid Reflux

While this improvement may not be possible with all standard water filters, alkaline water filters have been found to reduce the condition known as acid reflux or heartburn. As alkaline water alters the pH level of drinking water, it can help to neutralise the acidic build-up that causes that uncomfortable burning sensation in your oesophagus.

An interesting study by Kaufman & Johnston (2012) documented the acid-buffering capacity of alkaline water and found that water with a pH level of 8.8 could inactivate human pepsin more effectively than conventional pH water, which varies depending on your area but tends to be stable around 6.0-7.0.

  1. Improve Skin Health

One of the most underrated tips for maintaining healthy, clear skin is drinking plenty of water. Now, as we’ve already established the benefits of drinking filtered water mean it is much better for your body in a range of ways and this is the case in terms of skincare too. Water with an improved mineral content has a direct effect on hydrating your skin by flushing toxins out of your body more effectively. The absence of chlorine in your drinking water will also aid your pursuit of healthier skin because chlorine is known to deplete the natural oils of your hair and skin. 

  1. Aid Weight Loss

If you’re trying to lose weight and get in shape drinking more water is the most basic foundation. Drinking water alone can increase an adult’s resting energy expenditure by 24-30% just ten minutes after drinking. Drinking water is also reputed to be effective in reducing your appetite.

A range of studies have documented the effects of this, including one in the National Centre for Biotechnology Information which found that middle-aged adults who drank 500ml of water prior to each main meal for a period of 12 weeks, consumed 44% fewer calories than the ‘non-water group’.

11.  Anti-Oxidant Properties

Wouldn’t it be great if you’re water filter not only removed unwanted contaminants but also gained anti-oxidant properties in the process? How can water be anti-oxidant I hear you ask. Well, it’s measured by the Oxidation Reduction Potential (ORP).

ORP is the ability of one liquid substance to reduce the oxidation levels of another. ORP ranges between -2,000 to +2,000, the more powerful the anti-oxidant capacity then the lower level of ORP. A Phox filter lowers the ORP level of your water, giving it anti-oxidant properties. 

RELATED: Discover the Science Behind Antioxidant Water

Benefits of Filtered Water

  1. It Makes Better Tea

There are few things in life held in higher esteem than a good cuppa. We all have a very particular way that we enjoy tea and anyone who makes it had better know how we like it before they reach for the kettle! A very commonly referenced benefit of filtered water when people they’re first introduced to one is that it makes their tea so much better and we know how everyone loves their tea in the UK! In areas where the water is particularly hard or where limescale is a big problem, a water filter makes all the difference when it comes time for a cuppa.

  1. Reduce Lime Scale

As we touched upon in reason 12, a countertop water filter can help you to remove limescale from your drinking water. In areas where water is particularly hard, the bigger problem limescale will be. Limescale is a residue left behind by calcium carbonate and is responsible for that horrible scaly layer found in your boiled water. With a water filter limescale in your drinking or cooking water will be a thing of the past. 

  1. Reduce Cardio Stress

Yes, that’s right! The powers of a water filter even extend into the realm of fitness and endurance. While this is not the case with all types of water filters, scientific research has found that alkalising supplements can reduce cardio stress in period of intense physical output.

A study by Daniel P Heli (2010) split up two groups of twelve professional skiers to ascertain whether ingestion of an alkalising substance could improve cardiorespiratory and other performance markers. The test group experienced substantially lower cardiorespiratory stress, lower blood lactate levels and higher levels of upper body power than the placebo group. 

  1. Make Drinking More Water Easier

One of the less reputed benefits of a countertop water filter is that it will help you drink more water. Reviews of water filters have shown that people are surprised by the increase in their water intake after purchasing their new filter. Having mineral-rich clean drinking water at the ready in your kitchen, means you don’t have to run to the shops to stock on bottled water or reach for that unpleasant tap water when you’re in need of hydration.

Alkaline Water Filter

16. Eliminate Dissolved Organic Contaminants

Besides the main water contaminants like heavy metals and chlorine, a growing concern in tap water supplies is dissolved organics such as drug, pesticide and hormone residues. This is a relatively new problem that has yet to be fully investigated. Whether the trace amounts of these residues are harmful when consumed through water is not scientifically proven but there is no doubt a water filter would help towards reducing their effect. The higher the quality of the filter then the more capacity it will to potentially removes these contaminants. The more layers and elements contained within the filter then the higher number of contaminants it is able to remove.  

  1. Tastier Food

Removing chemicals and contaminants from your water supply prior to cooking can mean that the natural flavours of your food should be better preserved. Cooking with unfiltered water means that the contaminants like heavy metals & chlorine may absorb some of the natural flavours of your food. It is a common thought that boiling water prior to cooking is adequate to reduce contaminants however this is not the case in terms of heavy metals and chlorine.

Alkaline Water Filter

  1. Make Healthier Smoothies

It might not seem like an obvious benefit, but using filtered water is a great idea for those of you who make smoothies at home. Instead of using fruit juice bases, which have a very high sugar content and can overpower the taste of the fruit in the smoothie, filtered water will be a much cleaner, healthier alternative. Giving the smoothie a refreshing, low sugar taste your body will get the full benefit of the fruit!

  1. Protect Your Teeth

An alkaline water filter which raises the pH level the of your water can help protect against the acidic properties of low or neutral pH water. A 2017 study by Fischer et al. studied the varying pH levels of bottled water in relation to use by patients suffering from dry mouth. They concluded that doctors should be aware of the pH level of bottled water that patients are drinking to relieve dry mouth because those with acidic pH levels may cause further deterioration and demineralization of tooth structure.

  1. Stave off colds and flus

Drinking adequate levels of water is so vital for bodily function, and as we know filtering your water will make it so much easier to drink more. Dr David Lewis carried out research on this issue and stated: "The first line of defence is the mucus membrane in the nose," he said. "This acts like a sticky fly paper to trap things like dust, dirt and bacteria and prevent them getting to the lungs. "If you are dehydrated the mucus membrane will dry out and when this happens it is half as effective in stopping the potentially harmful particles entering the system." 

  1. Increase Your Energy

Staying adequately hydrated with revitalising filtered water will help you raise and maintain your energy levels throughout the day. So often when we feel a little tired or suffer a lack of focus during our everyday routines the cause is dehydration and yet we often try to solve it with stimulants like coffee, which can further dehydrate us. A water filter can help you stay alert all day by maintaining optimum hydration.

Give Your Body The Water It Deserves

You can access healthy, filtered mineral water free of odours and contaminants but without the price or waste involved in bottled water, by clicking here

10 Easy Steps to Cutting Your Plastic Waste this Summer

10 Easy Steps to Cutting Your Plastic Waste this Summer
12 million tonnes of plastic end up in the ocean every year and only 9% of all plastic ever produced has been recycled ( 
Blue Planet II recently highlighted the terrible effect this is having on our oceans and the marine life which inhabits them. New statistics are also emerging all the time that underline the severity of the problem that plastic poses to the earth and the issue has been propelled into the mainstream media spotlight giving it much needed awareness. 

Are you aware just how much plastic you use on a daily basis? 

Plastic gets everywhere. Despite the damage current levels are doing to the environment, oceans and even food chains, global investment in plastic production is set to increase by $180bn in the next 10 years. This is why it's so important that we, as consumers, all do our best to reduce our own plastic use to decrease the demand for production. 
We've reached out to some of the most awesome plastic-free campaigners across the globe to help us put together 10 easy steps to reduce your plastic use in Summer 2018. 
Here's the list of 10 steps you can take to you can win your own fight against plastic and do your bit to preserve the planet this summer:

1. Ditch Plastic Straws

Straws - Alkaline Water Filter
Summer is prime straw season. Smoothies, milkshakes, cocktails - consumption of all of these peaks in the sunshine. The only drawback about these tasty drinks is that they all come with a straw.
Plastic straws are made from polypropylene and polystyrene which means that, unless they are recycled, they take hundreds of years to decompose.
Fortunately, many organisations have already took the step of banning plastic straws or placing them behind the counter. 
The use of metal straws is also on the rise which is encouraging and innovative products like FinalStraw are sure to see plastic straw use plummet! 

2. Re-Think Cotton Buds

Cotton Buds - Alkaline Water Filter
You might use them everyday when come out of the shower to clean your ears, but do you just throw them straight in the bin? Or even worse flush them down the toilet?! The seemingly innocuous cotton bud, is causing long term and sometimes fatal damage to marine life after it's been flushed away. 
Plastic cotton buds are the number one item of plastic, sewage-related debris found on our beaches and rivers, according to the 2016 Marine Conservation Society's Great British Beach Clean.
Such is the extent of the problem that Scotland has recently announced plans to become the first country in the UK to ban plastic cotton bud production. Some brands like Johnson & Johnson have already stopped producing buds with plastic handles. 
Opt for paper alternatives. 

3. Get a Reusable Coffee Cup

Coffee Cup - Filtered Water

Paper cups? Yes, those takeaway cups you ask for in your favourite coffee shop are only paper on the outer layer. They're plastic on the inside. You might be familiar with this given it's recent exposure on the news due to Government discussions about introducing a 25p levy on their use. 
In the UK, we throw away 2.5bn coffee cups every year - enough to circle the world 5 times! Almost none are recycled and 500,000 end up as litter on our streets every day. 
Purchase a reusable coffee cup and carry it with you. Pret A Manger will give you a 50p discount for bringing your own cup!

4. Check Your Teabags

Teabags & Alkaline Water 
I bet when you clicked this article you didn't expect to find out that even your cuppa doesn't escape the plastic epidemic. When we say plastic gets everywhere, we mean everywhere. Hidden in the most unexpected places, like teabags. 
Some of the largest tea brands in the UK use polypropylene, a sealing plastic, to fasten their bags together. Which means many of the 60 billion cups of tea enjoyed every year in the UK incur needless plastic use. 
This is also has an area that has been exposed in the media recently, which led PG Tips to announce they will stop using sealing plastic and replace it with a biodegradable alternative. 
For alternatives, source eco-friendly brands - not Tetley & Twinings!

5. Change your Toothbrush

Toothbrush - alkaline water filter
It is recommended that you change your toothbrush every 3-4 months.
While the bristles may fray, the plastic will be perfectly fine and yet it will end up in waste bin anyway. Think about how many toothbrushes are thrown away every year.
In the US, it is estimated somewhere between 850 million-1 billion toothbrushes are used per year. 
Alternatives: Bamboo or charcoal toothbrushes should do the trick!

6. Ditch Single-Use Bottles - for good!

Plastic Bottles Alkaline Water Filter
This is the big one. The scourge of the current plastic crisis, ruining oceans, beaches and landscapes across the globe - single use plastic bottles have got to go! 76% of the UK Population drank bottled water in 2017 (Mintel), that highlights the scale of plastic bottle use in the UK - and that's only for water! 
Amanda Keetley, Director of Less Plastic considers plastic bottles as the biggest culprit in plastic waste today: 
"If I was to prioritise exactly which item has the biggest impact, it would be ditching plastic bottles from your life. Bottles, fragments of bottles and lids are the items we find most frequently on beaches near our home, and in this country it is one of the most pointless plastics because tap water or filtered water is so readily available."
Take the convenience out of plastic bottled water today by getting yourself a durable, reusable water bottle that will make it easy for you to stay hydrated on the go without the need for single-use bottles. 

7. Chew Over Your Gum 

Gum - Alkaline Water
This one might come as a little surprise to some of you, but yes, even chewing gum has plastic in it.
Almost all brands of chewing gum are made with polyvinyl acetate (a type of plastic). If the label lists “gum base” as an ingredient, it may contain “petroleum, lanolin, glycerin, polyethylene, polyvinyl acetate, petroleum wax, stearic acid, or latex,” according to the Vegetarian Resource Group
Alternatives: Natural chewing gum brands like Xylichew, Spry Gym and Green Tree Gum. 

8. Avoid Plastic Bottled Hand Soap 

HandSoap - Alkaline Water Filter
It seems like dispensable hand soap is the fashionable way to wash your hands these days. For many intents and purposes it is, cool scents and no need for the share the germs that gather on bars of soap right? Well, not really.
While it may be necessary in public toilets, it's not exactly a necessity in our bathrooms at home. This is the perfect example of a product that is causing us to needlessly consume disposable plastic.
In 2017, more than 269 million Americans used liquid hand soap. Think about all those plastic bottles. 
For the germaphobes among you, a bar of soap can always be rinsed with warm water whereas the push button on a liquid soap bottle, not so easy. 
Alternatives: Eco-friendly bar soaps. 

9. Buy Loose Fruit & Veg

Summer is also the season for lots of fresh fruit, but if we're not careful we can easily accumulate needless plastic waste every time we top up the fruit bowl. 

This is a very simple step but one that can often be easily overlooked. How often do you buy fruit and veg that is wrapped in clear plastic bags? 

Nutritionist Nichola Ludlam-Raine ranks this in her list of 5 Ways to Reduce Your Plastic Use: 

Bananas are a classic example; buy them loose and you immediately cut down on the plastic that you take home with you. 

10. Carry a Reusable Bag

Bag Water filter

Since the 5p charge for single use plastic bags came into place across the UK, usage has dropped by 85% in some places. Some places have even stopped offering single use bags as an option too.

However, it can still be easy to find yourself in a shop buying more items than you can handle. That's why it's a great idea to fold up a reusable bag and carry it with you every day, that way you'll never have to buy a plastic bag... or worry about dropping half of your things on the way home! 





The Plastic Crisis: Solutions

The Plastic Crisis: Solutions

In January, we posted a blog update on The Environmental Cost of Bottled Water, which looked at the growth of the market for bottled water in recent years and its implications for the planet. In just 9 months, the extent of the environmental ramifications is becoming an increasing concern with new statistics being published on a regular basis which highlight a wider plastic crisis that extends beyond single-use bottles alone.

New Statistics

Environmental campaigners have recently forecast that the plastic crisis should now be considered as serious a threat as climate change. The Guardian have also recently published new research on the severity of plastic bottle consumption which further underlines concerning levels of growth. Around 480 billion plastic bottles were bought across the globe in 2016. Less than half of these were properly recycled and only 7% of used to make new bottles. This means that most PET plastic bottles are ending up in landfills and oceans causing huge damage to the environment.

New Brands

The figures published by The Guardian are not specific to only bottled water, however the bottled water market shows no signs of slowing down. As consumption has spiked over the past 15 years, bottled water has become an increasingly attractive business prospect. This has seen a massive range of bottled water brands be added to the market, and with every new brand comes an increase in plastic production and usage.  Sales of bottled water are 100 times higher than they were in 1980 and it remains the fastest growing drinks market in the world.  The saturation - pardon the pun - of the water market doesn’t only extend to mineral or sparkling water brands. The past few years have also seen unprecedented growth of water with super powers; Vitamin Water, Smartwater, Blk Water, FAT Water, Virtue Energy Water, Omega Enhanced Water and Protein Water. That list doesn’t even scratch the bottled water market surface, and now that water has overtaken soda sales in some countries, it's popularity is sure to continue. 

More Waste

To take one brand as an example, Glaceau Smartwater which is owned by Coca-Cola. Smartwater alone is now worth an estimated £22m with Coca-Cola committing to a £15m expansion of its factory. Such is the power of Coca-Cola that it produces 56,000 bottles of its chosen water product every single hour.

So how do we stop the environmental onslaught of plastic bottles? That's the question environmentalists are currently tackling. One of the most simple solutions for tackling the recycling aspect of it is to introduce deposit return schemes, as the Scottish Government proposed last week. Initiatives like these are already in place in 35 countries and are successful in improving recycling rates for plastic bottles. For example, in Norway, where deposit return schemes have been in place since 1999, 96% of all plastic bottles are returned through this system. 

 Impact of Bottled Water on Environment

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Why Water Filters are the Solution

When it comes to bottled water, solutions appear pretty simple. A high standard of countertop water filter can give you all the qualities of bottled mineral water without the need for single-use bottles. Combined with a reusable bottle this can substantially reduce your plastic footprint. You can even find out exactly how much you can reduce your environmental impact through ditching bottled water by using our Save The Earth Calculator.

The Best Part...

You're already helping! Kinetic Water set out to take 1 million plastic bottles off the shelves through use of our filter by 2019. With your amazing support, we've already smashed that target in 2017! Real progress in solving the plastic crisis can be made on a mass scale but starts with individuals taking action and deciding to think about how their choices as a consumer impact the environment. The collective effect of this shift in people's mindset will lead to the change in plastic consumption that is needed to deal with the environmental threat that it currently poses. This seems to be just the tip of iceberg in terms of plastic pollution, we are only discovering the extent of the problem while trying to pinpoint solutions. A water filter can be one of the primary tools in the fightback against plastic pollution given it's ability to reduce the need for PET plastic bottles for drinking water. Join us in the fight against the plastic crisis: Phox Water's Alkaline Water Filter.