Phox Water v. Brita
With the V2, there's now even more that distinguishes Phox from Brita and other traditional filters.
Phox is Refillable
The big difference now is that Phox has a refillable filter cartridge. This takes away the responsibility from you the customer to have to recycle your used cartridge every 30 days. Reusability guarantees no single-use plastic is going to landfill and circumvents the CO2 emissions of the entire recycling process.
Choice of Refills
Phox is saying goodbye to the 'one size fits all' approach to water filtration. With the V2 you can choose the formula that suits your needs best. The Clean Pack will remove chlorine, odours and heavy metals while softening hard water. Whereas The Alkaline Pack will remove chlorine, odours and heavy metals while adding minerals, electrolytes and raising the pH level.