Phox Water v. Brita

As the popularity of the Phox Alkaline Filter continues to grow, increasing numbers of people are keen to find out what makes our product unique. A recurring theme that people often want clarification on is how the filter compares with other popular water filtration products on the market. We thought it was important to set out in this latest blog post how the Phox Alkaline Water Filter differs to a Brita filter, as this is probably the most common question we receive from our customers.

1. Phox improves pH level 

The most notable difference between a Phox Filter and a Brita filter is that Brita filters are not alkaline. This is where the two products are fundamentally different. A Brita filter does not aim to enhance the pH level of the water, not offering the health benefits associated with alkaline water consumption that you receive with a Phox alkaline water filter. Comparing the filters on this basis is like comparing a standard definition and a high definition television. One of these TV’s has different ‘filters’ (if you like) therefore providing a higher quality picture. To the same degree, a Phox filter has extra layers which enhance the pH level and quality of your water.

2. Brita strips out minerals

Brita’s ‘Maxtra’ technology is a two-stage activated carbon process, whereas Phox’s filtering process is five-stage activated carbon technology. This does mean that the two products have two layers in common. Brita jugs only have an activated carbon layer and an ion exchange resin layer. Along with these two features, a Phox filter has three other layers; non-woven fabrics, alkaline mineral balls and infrared energy balls. Each of these layers provides their own unique improvement to the standard of the drinking water.

Phox's alkaline water filter technology enhances the mineral content of the water; whereas minerals like calcium and magnesium are removed with a Brita filter. Mineral content is vital in terms of hydration and electrolyte balance in your body. Drinking mineralised water means that the existing mineral content in your body will not be diluted. Sometimes, as part of our diets, we don't get all of the minerals we need and so it's a great boost if we can supplement this through our drinking water.  

3. Phox Water is cheaper

Not only are there notable differences in the aims and quality of each filter, but there is also a substantial price difference. A replacement Brita filter lasts around 4 weeks or 100 litres of filtration. The cost of an individual 'Maxtra' filter, even as part of a 12 pack of replacements is £3.71. However, each filter only has a 100L capacity, meaning the cost is 3.71p per litre. Even Brita Classic cartridges in bulk also works out 3.66p per litre. A Phox replacement filter, on the other hand, costs £8.99 but lasts for 8 weeks or 350 litres. This works out at just 2.5p per litre, less than the cost per litre of a Brita filter and for better quality water too!

4. Phox makes Anti-Oxidant Water

The Phox alkaline water filter improves the Oxidation Reduction Potential of your water, giving it antioxidant properties. This may seem a little scientific, but essentially water with a higher pH level has more 'reducing' agents which slow down oxidation and fights those free radical cells in your body. Brita, on the other hand, doesn't. 

5. Five Stages is better than two

As you can see from the information above, the five-stage filtration you get from a Phox filter provides a wider range of benefits and improvements to your water quality than a standard Brita filter. 

Hopefully, the information provided throughout this blog post goes some way to answering questions regarding the differences between Phox and Brita filters. Phox’s 5-stage activated carbon process gives you a more comprehensive level of filtration, removes more contaminants and ensures a better quality of drinking water. 

If you would like to access a higher level of filtration in your home click here