THE WORLD'S MOST
ECO-FRIENDLY WATER FILTER
BUY NOW
REFILLABLE CARTRIDGE
than other brands
CHOOSE YOUR FILTER
SUPERIOR TASTE

OUR MISSION

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CUSTOMER EXPERIENCES

★★★★★

"Great tasting water
without
costing the earth"

- Ursula Barnes
★★★★★

"I wish I could have had these ages ago, so much better than the Brita filter, my morning cup of tea tastes lovely and my kettle isn't getting scaled up."

- Rosemary Smith
★★★★★

"This is the best filter jug ever 
The water tastes amazing"

- Rachel Morgan
★★★★★

This jug is brilliant. I chose it because it is environmentally friendly. The resultant water tastes wonderful and makes excellent tea or coffee, or just to drink on its own. Highly recommended.

- Jacqueline M
★★★★★

A stylish and practical water filter that is also kind to the environment. Couldn’t be more highly recommended!

- Martin B
THE COMPATIBLE CARTRIDGE
Designed to fit your current Maxtra or Maxtra+ Brita Jug.
One cartridge for life instead of 12 per year.
SWAP NOW

FOUR WAYS TO ECO-FRIENDLY FILTERING

CHOOSE YOUR PACK

Choose which refill pack best fits your needs. See below our refill guide to help you decide.

SUBSCRIBE & SAVE

Receive refills through your letterbox on time, every time.

DOWNLOAD OUR APP

Our app sends notifications when it’s time to change your filter.

REUSE & REFILL

Phox customers cause 75% less CO2 by reusing

12 MONTHS FOR THE PRICE OF 9

When you upgrade to our 12 month pack

MORE INFO

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