The Sustainable Water Filter

OUR MISSION

In the pursuit of clean and tasty water, millions of filter cartridges go to landfill each year.

In 2019 we decided to put an end to that by inventing the first refillable filter cartridge.

Simply open the cartridge and pour in fresh filter granules every 30 days.

How it works

CHOOSE YOUR PACK

Three bespoke formulas, built for the water in your area.

REUSE & REFILL

Replace the refill granules only, not the plastic cartridge.

SUBSCRIBE & SAVE

Receive refills in your mailbox on time, every time.

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CUSTOMER EXPERIENCES

★★★★★
"Great tasting water
without
costing the earth"
- Ursula Barnes

★★★★★
"Love Phox, it's kept us all in a routine of drinking more water and it tastes so much better."
- Mr Chris Walker

★★★★★
"This is the best filter jug ever
The water tastes amazing"
- Rachel Morgan

★★★★★
This jug is brilliant. I chose it because it is environmentally friendly. The resultant water tastes wonderful and makes excellent tea or coffee, or just to drink on its own. Highly recommended.
- Jacqueline M