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The World's Best Refillable Water Filter

Have you ever thought about why your water filter isn't refillable?  Think about it. You have a plastic cartridge which holds the media and it has a 'lid', but at the end of each cycle you throw it away, or send it back for recycling.  At Phox, we've taken that thought process and used it to design the best refillable water filter on the planet.  The Refill Revolution  Refillable is the new recyclable. Such is the extent of the global plastic crisis, that recycling alone is no longer enough. The transition is well underway with refillable beauty, domestic and personal care product launches doubling between 2016-2019. A GlobalData study found that 44.1% of 16-24 year olds surveyed had used food refill...

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The UK's Best Zero Waste Water Filter

  At Phox, we've spent a lot of time thinking about how to make filtering water more sustainable, more zero waste. Now more than ever, the world needs sustainable solutions to everyday products that incur avoidable waste as part of their standard use.  Since the turn of the century, single-use plastic has seeped in to nearly every product imaginable. It's only in the last few years that the issue has become of mainstream interest to the point where it is now, rightly, considered needless and dangerous.  Media coverage of the plastic crisis has catapulted reusable water bottles into the hands of millennials and transformed everything from the mundane of the cotton bud to the popular plastic straw. Metal and paper replacements for these everyday items are gradually...

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5 Differences Between Alkaline Water & Reverse Osmosis

  There is often confusion around the differences between alkaline water and reverse osmosis. This may be due to the fact that people often associate alkaline water with ioniser machines, which is not always the case of course. Here we are talking about countertop alkaline water filters, which don't require any huge costs or electricity usage.  What is Reverse Osmosis (RO)?  Reverse Osmosis uses a semi-permable membrane system to remove ions, particles and molecules from water. This type of water filtration technology filters to a micron size of 0.0001.  This is done using hydraulic pressure to push the water through the system and separate the molecules, meaning that electricity is usually required to power this form of filtration.  5 Differences Between...

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The Best Way to Recycle Water Filters

At Phox, we've spent a great deal of time thinking about the best way to recycle water filters. While water filters are an excellent alternative to bottled water - and not nearly as wasteful - traditional filters still have a disposable element to them. At the end of each filter cycle, customers are faced with the responsibility of trying to recycle their used cartridges.  This may seem like a relatively straight forward responsibility and many users of water filters might well be motivated enough to follow the recycling steps, but why should that responsibility rest on their shoulders?   The Cost of Recycling Water Filters The harsh truth is that recycling water filters comes with an environmental cost of its own. Traditional...

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Phox Water v. Brita

With the V2, there's now even more that distinguishes Phox from Brita and other traditional filters.  Phox is Refillable The big difference now is that Phox has a refillable filter cartridge. This takes away the responsibility from you the customer to have to recycle your used cartridge every 30 days. Reusability guarantees no single-use plastic is going to landfill and circumvents the CO2 emissions of the entire recycling process. Choice of Refills  Phox is saying goodbye to the 'one size fits all' approach to water filtration. With the V2 you can choose the formula that suits your needs best. The Clean Pack will remove chlorine, odours and heavy metals while softening hard water. Whereas The Clean Alkaline Pack will remove...

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