Water RSS



Where Can I Get The Blue Bottles from TRNSMT?

We had an awesome weekend hydrating the artists backstage at TRNSMT festival this past weekend! You probably seen some of our cool blue bottles on the stage if you were watching at home.  This was our second year working backstage at the festival and it was even more enjoyable than the first - which we didn't think was possible! The combination of our bottles and the hydration station was hugely appreciated by the bands and artists, which makes it all the more worthwhile.  It was also so refreshing to hear so many of the artists are supportive of the mission to fight single-use plastics. Plastic bottles also plague concerts, music festivals and tour buses and this is something a lot of...

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Phox V2's Awesome Media Coverage

Since we launched our crowdfunding campaign for the Phox V2 back in March, we've had some incredible media coverage from around the world. Below we've put together a summary of all the outlets which have covered the launch of The World's Most Eco-Friendly Water Filter.  Treehugger First up on launch day was the eco-giant Treehugger, this was a huge in terms of reach for us in the early stages of the campaign.  Treehugger is one of the leading sustainability blogs in the world, covering a range of topics from green design, technology and transportation.  "The more reusable, refillable solutions we have in our lives – and the broader the rejection of disposables – the better off we'll all be."  Trendhunter Trendhunter...

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Introducing the World’s Most Eco-Friendly Water Filter

The World’s Most Eco-Friendly Water Filter sounds like a lofty title, because after all, aren’t all water filters eco-friendly?  Rewind the clock back a few years and hardly anyone was talking about the flaws of single-use plastic. Carrying a bottle of water seemed second only to carrying a mobile phone and there was almost no discussion of the damage being done to the planet by disposable plastic. Jump back to the present day and at long last we are now becoming acutely aware of that damage. Avoiding single-use plastic has gone from niche to necessary and all consumers are now faced with the moral duty to consider if they actually need disposable plastic products at all. Stainless-steel water bottles are...

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The Fundamental Flaw in Filter Recycling Schemes

Why would you need a refillable water filter cartridge when some traditional filter suppliers have recycling schemes in place anyway?  That might seem like a good question on the face of things, but dig a little deeper and you'll see why a refillable cartridge is not only a no-brainer for you but also a no-brainer for the planet.  Carbon Footprint of the Recycling Journey Let's think about all the steps a used water filter cartridge has to go through on its recycling journey.  Meet Joanne. Joanne has a Brutal water filter. It has come to the end of its 30-day cycle and she has to take it for recycling. The nearest store which has a recycling point is 5 miles away....

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Phox V2 100% Funded in 34 Hours!

On Monday we pushed the button to launch our Kickstarter campaign for the new V2 Phox jug and in just 34 hours we have reached our funding goal of £15,000!  We have to be honest and say that launching a new product on Kickstarter can be pretty daunting. We've put in so much work over the last 18 months and it was vital for us to get off to a great start. If only we knew last week how much support people would have for us we wouldn't have been so nervous!  Reaching this goal so early gets the product on its way to having the huge impact we hoped for in the design process. Our backers will have a...

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