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Should You Measure TDS in Your Drinking Water?

Total Dissolved Solids (TDS) can often be the go-to measurement when trying to identify the properties in your drinking water.  Too often though, TDS measurements have become conflated with water quality and this is inaccurate. The belief that the a TDS level close to 0 is the most desirable is not really based on anything, least of all hydration.  Before explaining why TDS readings are not representative of water quality, let's first talk about what they actually are.  What are Total Dissolved Solids? Total Dissolved Solids (TDS) are organic and inorganic substances present in water. Whether this is down to selective marketing or general misconception, not all dissolved solids are a bad thing.  You see TDS includes substances like; calcium, magnesium,...

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The World's Best Refillable Water Filter

Have you ever thought about why your water filter isn't refillable?  Think about it. You have a plastic cartridge which holds the media and it has a 'lid', but at the end of each cycle you throw it away, or send it back for recycling.  At Phox, we've taken that thought process and used it to design the best refillable water filter on the planet.  The Refill Revolution  Refillable is the new recyclable. Such is the extent of the global plastic crisis, that recycling alone is no longer enough. The transition is well underway with refillable beauty, domestic and personal care product launches doubling between 2016-2019. A GlobalData study found that 44.1% of 16-24 year olds surveyed had used food refill...

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The UK's Best Zero Waste Water Filter

  At Phox, we've spent a lot of time thinking about how to make filtering water more sustainable, more zero waste. Now more than ever, the world needs sustainable solutions to everyday products that incur avoidable waste as part of their standard use.  Since the turn of the century, single-use plastic has seeped in to nearly every product imaginable. It's only in the last few years that the issue has become of mainstream interest to the point where it is now, rightly, considered needless and dangerous.  Media coverage of the plastic crisis has catapulted reusable water bottles into the hands of millennials and transformed everything from the mundane of the cotton bud to the popular plastic straw. Metal and paper replacements for these everyday items are gradually...

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5 Differences Between Alkaline Water & Reverse Osmosis

  There is often confusion around the differences between alkaline water and reverse osmosis. This may be due to the fact that people often associate alkaline water with ioniser machines, which is not always the case of course. Here we are talking about countertop alkaline water filters, which don't require any huge costs or electricity usage.  What is Reverse Osmosis (RO)?  Reverse Osmosis uses a semi-permable membrane system to remove ions, particles and molecules from water. This type of water filtration technology filters to a micron size of 0.0001.  This is done using hydraulic pressure to push the water through the system and separate the molecules, meaning that electricity is usually required to power this form of filtration.  5 Differences Between...

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The Best Way to Recycle Water Filters

At Phox, we've spent a great deal of time thinking about the best way to recycle water filters. While water filters are an excellent alternative to bottled water - and not nearly as wasteful - traditional filters still have a disposable element to them. At the end of each filter cycle, customers are faced with the responsibility of trying to recycle their used cartridges.  This may seem like a relatively straight forward responsibility and many users of water filters might well be motivated enough to follow the recycling steps, but why should that responsibility rest on their shoulders?   The Cost of Recycling Water Filters The harsh truth is that recycling water filters comes with an environmental cost of its own. Traditional...

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