Blog - Water

Where Can I Get The Blue Bottles from TRNSMT?

Where Can I Get The Blue Bottles from TRNSMT?

We had an awesome weekend hydrating the artists backstage at TRNSMT festival this past weekend! You probably seen some of our cool blue bottles on the stage if you were watching at home. 

This was our second year working backstage at the festival and it was even more enjoyable than the first - which we didn't think was possible! The combination of our bottles and the hydration station was hugely appreciated by the bands and artists, which makes it all the more worthwhile. 

It was also so refreshing to hear so many of the artists are supportive of the mission to fight single-use plastics. Plastic bottles also plague concerts, music festivals and tour buses and this is something a lot of the artists we spoke to were keen to change. 

We supplied bottles to acts such as Catfish and The Bottlemen, Stormzy, George Ezra, Lewis Capaldi, Bastille and The Kooks - to name just a few. 

Many of the artists also signed the board to back our mission to end single-use plastic waste and took their bottles on stage! 

You can pre-order your very own brand new Phox bottle - as seen at TRNSMT - here

Join your favourite music artists and drink clean! 


Phox V2's Awesome Media Coverage

Phox V2's Awesome Media Coverage

Since we launched our crowdfunding campaign for the Phox V2 back in March, we've had some incredible media coverage from around the world.

Below we've put together a summary of all the outlets which have covered the launch of The World's Most Eco-Friendly Water Filter


First up on launch day was the eco-giant Treehugger, this was a huge in terms of reach for us in the early stages of the campaign. 

Eco-Friendly Water Filter

Treehugger is one of the leading sustainability blogs in the world, covering a range of topics from green design, technology and transportation. 

"The more reusable, refillable solutions we have in our lives – and the broader the rejection of disposables – the better off we'll all be." 


Trendhunter is the largest online trend-spotting platform on the globe. Covering innovation in all industries from fashion and tech to culture and design. This was real validation for the concept of the V2. 

Trendhunter Eco-Friendly Water Filter

Mental Floss

Mental Floss is an online magazine which shares a range of interesting stories, ideas products with a humorous spin. They have a huge audience across all social media platforms; with 2.5 million Facebook followers, almost 700,000 Twitter followers and an Instagram audience of 150,000. 

Eco-Friendly Water Filter Mental Floss


Waste-Ed is a new media outlet which has gone viral on Facebook across recent months. With brilliantly engaging video content they are educating people about waste in the environment and what we can do to prevent it. 


In keeping with the viral video content, the Phox V2 was recently covered by the video content kings NowThis. The awesome video below was shared on NowThis Future and NowThis News Instagram accounts to more than 2 million followers! 

This is about as awesome as media coverage gets... 

The Scotsman

One of the many unique features of the Phox V2 is that it is manufactured right here in Scotland. After we surpassed the funding goal on Kickstarter inside the first 34 hours, we were able to participate in an interview with The Scotsman. 

You can read that article by clicking the image below 👇🏻

Eco Friendly Water Filter


Introducing the World’s Most Eco-Friendly Water Filter

Introducing the World’s Most Eco-Friendly Water Filter

The World’s Most Eco-Friendly Water Filter sounds like a lofty title, because after all, aren’t all water filters eco-friendly? 

Rewind the clock back a few years and hardly anyone was talking about the flaws of single-use plastic. Carrying a bottle of water seemed second only to carrying a mobile phone and there was almost no discussion of the damage being done to the planet by disposable plastic.

Jump back to the present day and at long last we are now becoming acutely aware of that damage. Avoiding single-use plastic has gone from niche to necessary and all consumers are now faced with the moral duty to consider if they actually need disposable plastic products at all.

Stainless-steel water bottles are now the millennial fashion statement of the day and everyday objects, like straws and cotton buds - previously consumed by the millions without even so much as the batting of an eyelid - are now banned by Government legislation or being replaced by metal and paper alternatives. The attack on single-use culture is well underway.

For Phox, our version 1 product helped our customer base make the transition away from bottled water by providing the same quality taste out of their home taps. The combination of the filter and our reusable bottles allowed them to ditch bottled water and this benefit featured in scores of product reviews. With V1, we helped people save more than 1 million plastic bottles.

Yet still, there was an element of disposability to the product that we were unable to control. Each cartridge lasted 60 days but at the end of the cycle, it had to be replaced with a brand-new cartridge. While it could be recycled, the process was clunky and we had no way of knowing how many people would even bother going to the hassle of recycling in the first place.

That’s where the process to create the most eco-friendly water filter possible began.

Going All Out Eco-Friendly

  1. Refillable Cartridge

The most vital step to becoming fully eco-friendly was to design the refillable cartridge technology. Our research uncovered that more 100 million disposable water filter cartridges are going to landfill every year. That’s a pretty big number for all of the talk from the big brands on sustainability and the recycle schemes they have in place.


Making a product ‘recyclable’ doesn’t mean that everyone who uses it is going to recycle it. That’s why with the Phox V2 we’ve taken away the burden of responsibility on the customer by making our cartridge refillable instead of recyclable. The very act of using the V2 makes the customer part of the fight against disposable plastic without even having to worry about recycling.

  1. Letterbox Delivery

One of the great knock-on effects of a refillable cartridge is that we no longer have to ship a new plastic cartridge to every single customer, at the end of every single filter cycle.  

The new filter delivery simply contains the media contents for you to pour into your refillable cartridge. The little Kraft paper bags can fit inside a slim cardboard box small enough to fit through your letterbox.



No missed deliveries, no awkward trips to the neighbors or even worse the Post Office. Hassle-free.

  1. Recycled Plastic

Avoiding the need to replace the cartridge each month means we prevent thousands of new cartridges needing to be produced from virgin plastic. None of the oil or carbon emissions associated with traditional replacement cartridges apply with the Phox V2.

Eco Friendly Water Filter

On top of this, we wanted to go one step further and make the whole product from a food-safe recycled plastic. This is the environmental icing on the cake – no virgin plastic used at all in the V2 production. The carbon footprint of the recycled polymer is 73% less than the virgin equivalent! Did someone say eco-friendly?

  1. Sustainable Packaging

How often do you receive a shiny new product that comes bubbled-wrapped, inside a plastic bag, inside a cardboard box? Single-use plastic when it’s ‘necessary’ to the function of a product is bad enough, but when it’s needlessly layered onto packaging it becomes a nightmare in more ways than one.

So the Phox V2 arrives in (yes, you guessed it) a recycled cardboard box with no single-use plastic element. We’ve poured hours of tender loving care into the packaging to make the unboxing experience unrivalled in the water filter industry but made sure that the product is snuggly protected too.

  1. Manufactured within 50 miles of Phox HQ

Another eco issue for a lot of companies is that their products are produced in other countries and, even sometimes, other continents. This makes the production process very carbon intensive as the products have to travel thousands of miles before they’re even sold.

The Phox V2 is made within 50 miles of our HQ in Glasgow. We want the filter to have impact across the globe but manufacturing so close to home ensures we’re keeping the carbon footprint to a minimum.

Our amazing community of almost 700 Kickstarter backers have helped us bring this product to life and we can’t wait to deliver it so that it can start having the impact we created it for. To learn more about the product and the project timeline check out the campaign here. 

The key to overcoming the single-use epidemic is having simple, reusable alternatives in all areas. The Phox V2 is equipped to wage war on the waste associated with water filtration and redefine what sustainability really means in this industry.