At Phox, we've spent a lot of time thinking about how to make filtering water more sustainable, more zero waste. Now more than ever, the world needs sustainable solutions to everyday products that incur avoidable waste as part of their standard use.
Since the turn of the century, single-use plastic has seeped in to nearly every product imaginable. It's only in the last few years that the issue has become of mainstream interest to the point where it is now, rightly, considered needless and dangerous.
Media coverage of the plastic crisis has catapulted reusable water bottles into the hands of millennials and transformed everything from the mundane of the cotton bud to the popular plastic straw. Metal and paper replacements for these everyday items are gradually starting to usurp the need for the single-use, disposable versions.
When it comes to water filtration, single-use cartridges have been the order of the day for decades. Yes, recycling schemes have been in place for some time but how good are return rates and after all, that doesn't prevent more virgin plastic cartridges from being produced everyday.
With our new V2 filter, we wanted to bring you the best zero-waste water filter that we possibly could.
Here are 5 ways we've been able to do that:
1. One Refillable Cartridge for All Cycles
The biggest factor in reducing the waste associated with traditional water filters is our refillable cartridge. In researching water filter waste, we found that more than 100 million single-use cartridges end up in landfill every year. That's a huge amount of waste which is ultimately unnecessary.
With a Phox V2, you have one cartridge to last every 45-day cycle for as long as you use the product. It never needs thrown out or taken to a supermarket to be sent on to a recycling centre. Just wash and refill :)
2. Recyclable & Compostable Packaging
A massive part of the disposable economy that has rocketed in recent years is packaging waste. The growth in online shopping has resulted in bubble wrap, polystyrene and plastic void fill finding its way into every home delivery.
With the Phox V2, all of our packaging is either recyclable or compostable. The jug box in made up entirely of cardboard, we've put a great level of detail into the insert which holds and protects the jug so that there was no need for any single-use packaging or extra protection materials. Both the box itself and the insert are made from recycled cardboard.
With the refill boxes, the outer box is also made from recycled cardboard. And inside you'll find two 45-day refill sachets which are made of biodegradable paper.
3. Letterbox Delivery
With no chunky plastic cartridge to be delivered after each cycle, our refills can be posted through your letterbox.
This means you don't have to be home for deliveries meaning you'll never miss one. No second delivery attempts or awkward trips to the neighbour.
A 2009 study into the impact of missed deliveries suggested: 'In the worst case scenario, after two failed delivery attempts, a home shopper may generate 8,300gCO2 by making a car-based journey of 40km to a local depot.'
4. Tackling Water Filter CO2
Every product has a carbon footprint. Making a zero waste water filter isn't limited to the product itself.
With traditional water filters, the footprint might be bigger than you think. More than 21,000 tonnes of CO2 is produced every year in the production of traditional water filter cartridges.
Hundreds of millions of virgin plastic cartridges made each month, are then shipped around the world to be delivered to people's homes.
If the first delivery is missed, the courier has to call again the next day.
At the end of the cycle, the people have to drive them back to the nearest supermarket which participates in the recycling scheme.
With a Phox V2, you emit 75% less CO2 than you do with a competing brand. No new plastic cartridges, no second delivery attempts and no trips to the recycling point.
5. Regenerated Media
I can hear you asking the final question - what happens to the used filter media after each cycle?
The good news is that we are putting in place a freepost return scheme so you can return your expired media for us to regenerate. No drives to the supermarket, just pop your return envelope in your nearest post box and we'll take care of the regenerating the media! A truly zero waste water filter.