12 million tonnes of plastic end up in the ocean every year and only 9% of all plastic ever produced has been recycled (Friendsoftheearth.uk). Blue Planet II recently highlighted the terrible effect this is having on our oceans and the...
Take a look around wherever you are right now and you're likely to see a plastic bottle. Consumption of plastic bottles is soaring. The variety of waters, never mind drinks in general, is exhaustive. Aside from a smartphone, the next...
If you are one of those people who think that water is just water, then this is probably not for you. An alkaline water filter is rapidly becoming a popular solution for meeting our everyday drinking water requirements. As regular...
Over the past decade or so, the bottled water industry has exploded. It is estimated to have tripled in size over this period, with a massive array of brands now competing for consumers' attention across the sector. The most notable...
The bottled water industry is worth more than £2bn per year in the UK. Due to the explosion of the market over the past ten years there are now a plethora of water brands available to consumers. In the midst...
As we have discussed in previous blog posts, the bottled water market has experienced exponential expansion over the past ten years or so. In 1970, per capita consumption of bottled water across the world was estimated at one gallon. Today,...
We are currently in the midst of an explosion of the drinking water market. Fuelled by the growth of the health & fitness industry and the expansion of bottled water culture, there is masses of information out there about how...
