Water

5 Reasons Why You're Always Dehydrated

Did you know that 1 in 10 GP visits where 'I just feel tired all the time' is the complaint, that dehydration is actually the patient's problem? When was the last time you reached for a drink in a desperate...

The Environmental Cost of Bottled Water

Over the past decade or so, the bottled water industry has exploded. It is estimated to have tripled in size over this period, with a massive array of brands now competing for consumers' attention across the sector. The most notable...

What is Alkaline Water?

Alkaline water is water that has a pH level greater than 7.0, making it less acidic than standard tap water. Water is one of the most important resources on the planet. In much of the developed world we are extremely...

The Financial Cost of Bottled Water

The bottled water industry is worth more than £2bn per year in the UK. Due to the explosion of the market over the past ten years there are now a plethora of water brands available to consumers. In the midst...

The Global Bottled Water Market

As we have discussed in previous blog posts, the bottled water market has experienced exponential expansion over the past ten years or so. In 1970, per capita consumption of bottled water across the world was estimated at one gallon. Today,...

How much water should you be drinking?

We are currently in the midst of an explosion of the drinking water market. Fuelled by the growth of the health & fitness industry and the expansion of bottled water culture, there is masses of information out there about how...

The Phox Water Mission

Now that our first product is live, we can now begin the real work toward our broader mission. As we've discussed at length throughout our blog posts, the bottled water market is at an all-time high and has tripled over...

Is your fitness program missing the most basic ...

With the explosion of the health & fitness industry over the last decade more people than ever before are regularly attending the gym. To varying degrees people push themselves towards their chosen goals; weight loss, muscle gain, endurance, general well...