Why should I buy this over a Brita jug?
The primary distinction lies in the water treatment approach. While Brita's products appear to reduce minerals and impart a slight acidity to the water, our filter enriches it with electrolytes, antioxidants, essential minerals, and alkalinity!
Phox products showcase the first refillable cartridge. Our cartridge shell is built to last the jug's entire lifespan, not just a mere 30 days. When the water filtration granules reach their 30-day threshold, you can easily open the filter, remove the spent granules, and replenish it with a fresh refill pack.