Alkaline water has gained significant attention for its potential health benefits, from improved hydration to soothing acid reflux. However, as with most health trends, it’s important to understand both the pros and cons. Let’s dive into what alkaline water is,...
Chlorine has been keeping our water safe since the late 1800s, when it was first added to the UK water supply to tackle harmful bacteria responsible for diseases like cholera and legionella. Its effectiveness made chlorine a familiar part of...
With the V2, there's now even more that distinguishes Phox from Brita and other traditional filters. Phox is Refillable The big difference now is that Phox has a refillable filter cartridge. This takes away the responsibility from you the customer...
What colour was your urine the last time you visited the bathroom? It seems like an invasive question to start the latest addition to the blog, but you should know that this a pretty standard indicator of hydration. Use the...
It sounds crazy, but have you ever used a product a thousand times and then discovered something new that you didn't already know about it? You may stumble across it or have it pointed out to you by a friend...
Electrolytes. You've almost certainly heard the term in the marketing campaigns of sports & energy drinks companies but do you know what they are? An electrolyte is a substance that produces an electrically conducting solution when dissolved into water. They...
I think you'll agree that acid reflux (or heartburn) can be one of the most irritating experiences you can suffer from after enjoying your evening meal. Not only can it cause great discomfort for hours after eating but it can...
If you are one of those people who think that water is just water, then this is probably not for you. An alkaline water filter is rapidly becoming a popular solution for meeting our everyday drinking water requirements. As regular...
Did you know that 1 in 10 GP visits where 'I just feel tired all the time' is the complaint, that dehydration is actually the patient's problem? When was the last time you reached for a drink in a desperate...
Over the past decade or so, the bottled water industry has exploded. It is estimated to have tripled in size over this period, with a massive array of brands now competing for consumers' attention across the sector. The most notable...
The bottled water industry is worth more than £2bn per year in the UK. Due to the explosion of the market over the past ten years there are now a plethora of water brands available to consumers. In the midst...
As we have discussed in previous blog posts, the bottled water market has experienced exponential expansion over the past ten years or so. In 1970, per capita consumption of bottled water across the world was estimated at one gallon. Today,...
We are currently in the midst of an explosion of the drinking water market. Fuelled by the growth of the health & fitness industry and the expansion of bottled water culture, there is masses of information out there about how...
Now that our first product is live, we can now begin the real work toward our broader mission. As we've discussed at length throughout our blog posts, the bottled water market is at an all-time high and has tripled over...
With the explosion of the health & fitness industry over the last decade more people than ever before are regularly attending the gym. To varying degrees people push themselves towards their chosen goals; weight loss, muscle gain, endurance, general well...
